SUMMARY

A fun-loving, forward-thinking, highly motivated and entrepreneurial e-commerce professional with over 15 years of experience in management roles at e-commerce retail companies in Sports, Fashion, FMCG and consumer electronics.

I am a strong brand ambassador and product evangelist with a deep passion for digital with the ability to define strategy and execute rapidly. Highly interested in the applicability of the principles of persuasion and neuromarketing in (future) E-Commerce.

EXPERIENCE

★ Current: Sr. E-Commerce Manager EMEA at ASICS

I am currently heading the EMEA e-commerce team for ASICS, one of the world's most inspiring sportswear brands. I've had the opportunity to greatly enhance ASICS' brand websites over the past 7 years gaining a proven track record in cross-border e-commerce, UX design, website development, digital engagement, and guided selling.

Since our modest online presence in early 2017, we have experienced exponential growth, expanding fifteenfold and evolving into a crucial element of the global strategy. Additionally, I take pride in having built and led a team of 10 talented individuals, contributing significantly to our accomplishments.